5 Ways an Answering Service Can Help with Lead Generation

It costs 5X more to capture a new lead than to keep a new customer. Pretty expensive, right?

That’s why you must ensure your lead generation strategy brings is top-notch. It’s also why you must incorporate answering services in your strategy.

How an Answering Service Can Help Boost Your Lead Generation

Curious to know how a call answering service can help power your lead generation strategy?

Here are 5 ways you must know:

1. Capture Leads While They’re Still Hot

call center workers in headphones are working at modern office.

In today’s world, people expect to be able to contact a business 24/7. If a call goes unanswered, you lose a precious lead. That’s the very first way a phone answering service can help with your lead generation. You’re assured of having a qualified virtual assistant to handle all inbound leads that reach out to your business by phone.

2. Appointment-Setting Services

A good telephone answering service does more than just capture leads. It also sets appointments, helping you move your leads along your sales funnel. Appointment setting also commits your leads to further interaction with your brand, increasing your chances of conversion.

3. Order-Processing Services

The ultimate purpose of lead generation is to convert visitors into paying customers. Again, this is where a call answering service comes into play. Because some leads come already warm, they’re ready to buy. If you use a professional phone answering service, the agents can make the sale for you and even process the payment.

4. Professionalism for Customers

One of the biggest factors that helps turn leads into customers is professionalism. Professional, well-trained agents offer your leads a positive experience with your brand—and, yes, that matters. Studies show that customer experience (CX) has become the biggest brand differentiator, overtaking price and product.

The better CX you provide the leads who call in, the more leads you’ll convert into customers. What better way to give them that top-class CX than by being available when they need you and answering all their questions professionally? That’s exactly what you get with a professional call answering service.

5. Encourage Word of Mouth Referrals

One of the best ways to drum up leads for your business is to encourage happy customers to refer their friends to you.

Sure, you can use email or other communication channels to do so, but it’s more impactful when your customers hear it from a human voice. Well-trained call answer agents are a great tool for encouraging word of mouth referrals, helping boost your lead generation.

Call Answering Services The Human Touch for Every Lead Generation Strategy

man shouting into loud speaker and pointing aside by his hand

Research shows that it takes at least eight touchpoints to convert a lead into a customer, and a call answering service allows you to offer one of the most important touchpoints—a human touch. That’s the touch we provide your leads at AnswerMTI.

So, if you need a professional call answering service that will help you generate more leads, then give us a call at 844-798-1027 or shoot us an email. We’d be more than happy to help you grow your business.


  1. https://www.elasticpath.com/blog/customer-acquisition-vs-retention-infographic
  2. https://www.superoffice.com/blog/customer-experience-statistics/