Social media is the great equalizer in the business world. Harness its power with these five tips, and your small business will find some big success.
Small business owners have a lot going on. Just thinking about social media can even be too much for them sometimes. But with just a little bit of time and some guidance, it could be well worth the effort. Follow these five social media tips for small business owners and you’ll be one of the star players in the game.
1. Create A Community
Make your social media platforms a place where people learn new things, can get answers to their questions, and celebrate those you work with. If you are a small local business, help promote great events in your area. Share helpful resources and interesting articles with your audience to keep them coming back for more. Do you have an employee or client who does great work that you’d like to recognize? Social media is the perfect outlet to do that too.
2. Sell, But Don’t Overdo It
Social media for small business owners can be a great way to expand your reach and tap into markets that would have otherwise been tougher to crack. But some brands get it all wrong and go charging in with a me me me sales approach. That’s a quick way to get people to mute or block you. Instead, listen to conversations with social media monitoring tools and find places where you can offer useful information. Be a helpful resource for potential customers and you’ll naturally draw people to you instead of being all pushy.
3. Don’t Spread Yourself Too Thin
There are so many social media platforms out there that it can be easy for a small business owner to spread themselves too thin. If you are involved in a small business, chances are that you have a million other things to do anyway, and trying to keep up with a dozen social media accounts just won’t turn out well. Instead, pick a couple where your target audience is most likely to spend their time (Facebook, Twitter, LinkedIn, Instagram) and focus on doing a really good job there. A bunch of social media accounts with a little bit of activity does nobody any good.
4. Improve Customer Support
If a customer or potential client has an issue and they either can’t reach you by phone (we really must recommend a business answering service if that is the case), they don’t have your email, or they can’t just walk in, make it possible to reach you on social media. There are also people out there who even prefer this method of communicating with a business. Just make sure you’ve got notifications set up when people send you messages so you can respond quickly and truly use social media to improve the whole customer experience.
5. Have Fun
Using social media as a small business owner should be fun. It’s an opportunity for you to give your company a voice and unique personality. Nobody likes interacting on social media with a stuffy brand that isn’t having any fun. So don’t be afraid to shine through your social media accounts, because when you’re have a good time people take notice.
As a small business owner, if you follow these 5 social media tips, you’ll be able to do your company a big favor.